Experience

Feb. 11, 2024–Present · Fractional

Fractional Marketing Manager

Brandon Roofing · Brandon / Tampa Bay, FL

I lead marketing for a third-generation Tampa Bay roofing company end to end: strategy, website, local search, paid acquisition, content, and AI-assisted operations that raise output without removing human review.

• Own the marketing function for Brandon Roofing across positioning, demand generation, and day-to-day execution on flbrandonroofing.com.
• Build and maintain the website system: residential service pages, campaign landing pages for repair, replacement, and metal roofing, and city hubs for Brandon, Riverview, Valrico, and Plant City.
• Direct local SEO and the Learn content program so homeowners find practical roofing guidance under a consistent site voice.
• Run Google Ads strategy, search-term quality, budget pacing, conversion tracking, and lead-generation performance against free-inspection and quote goals.
• Operate AI-assisted marketing workflows with specialized agents for drafting, publishing support, and reporting, while I keep voice standards and final publish authority.
• Maintain the live site chatbot and AI voice receptionist for inbound lead qualification, bilingual conversations, and inspection scheduling.
• Connect the main website, Tampa Bay Roof Quote acquisition pages, paid traffic, calls, and follow-up into one operating system rather than disconnected campaigns.

November 2022–Present

Director of Marketing & Business Development

1546 Main LLC · Dunedin, FL

After FreightCenter, I returned to lead marketing and business development across two veterinary hospitals and affiliated ventures, including Solar22.

• Lead digital marketing and communications for Dunedin Animal Medical Center and Community Animal Hospitals, plus Solar22 and other affiliated ventures, reporting directly to the CEO.
• Built Solar22’s go-to-market foundation from inception: brand, website, Google and Facebook campaigns, sales collateral, trade-show materials, and digital lead capture.
• Created the 2025 Solar22 Tampa Bay Home Show program—signage, looping video, collateral, product displays, and tablet lead capture—generating 22 leads and two customers from $550 in hard costs.
• Implemented CallRail for both veterinary hospitals, connecting paid-search calls to keyword activity and using caller intent, response quality, and cost-per-click data to tighten keywords and landing pages.
• Use call recordings as voice-of-customer and service-quality intelligence so front-desk gaps surface before they become lost clients or negative reviews.
• Built and configured BillyBob, a Slack-accessible AI agent, then onboarded clinical and support users and trained an intern to administer the system.
• Established AI-assisted workflows for newsletters, blogs, research, and advertising reports that cut hands-on production time from about five hours to 15 minutes per piece while keeping human review and fact-checking in place.
• Direct a live proof-of-concept marketing and revenue intelligence system connecting practice-management SQL, CallRail, Google Ads, GA4, Search Console, Google Business Profile, Meta, Smartsheet, and email data.
• Produce websites, recruitment campaigns, medical-talent collateral, CRM forms, drip campaigns, email, social, vehicle graphics, mailers, and branded materials across the portfolio.

November 2016–Present · Founder

Founder — B2B / B2C Marketing & E-commerce

Pro Level Gear LLC · Clearwater, FL

I built a specialty soccer product company around KEEPER BALM, an internationally recognized goalkeeper glove conditioner, and Hexagon goalkeeper gloves. I still own and operate both lines.

• Built and operate a specialty soccer product business spanning product development, manufacturing, e-commerce, Amazon, domestic retail, direct-to-consumer sales, exporting, and international partnerships.
• Develop and actively grow Hexagon goalkeeper gloves with long-time manufacturer Adeel in Pakistan, alongside KEEPER BALM.
• Grew Pro Level Gear to more than $100K in annual sales through B2B retail, DTC, Amazon, and international distribution.
• Sold the Huracan and Victoire glove brands to a brand ambassador after they outgrew a one-person operation; retained KEEPER BALM, which generates approximately $50K annually, and kept Hexagon as an active brand.
• Manufacture KEEPER BALM and fulfill U.S. and Canadian orders; established a European model by training a Netherlands partner to manufacture locally while purchasing containers from the U.S. business.
• Own brand strategy, product positioning, market analysis, digital marketing, websites, advertising, events, customer relationships, order operations, and partner coordination.
• Hold the registered U.S. trademark for KEEPER BALM (Serial No. 87940494).

August 2021–November 2022

Digital Media, Communications & Marketing Manager

FreightCenter · Palm Harbor, FL

• Reported directly to the CEO of a $50 million third-party logistics company and managed and trained a seven-person marketing team.
• Managed a $1.5 million Google Ads budget and optimized more than 700 keywords for targeted traffic and client acquisition.
• Led digital strategy across content, HubSpot CRM, graphic design, organic and paid social, SEO, campaign analysis, and lead generation.
• Used Google Analytics, SEMrush, Ahrefs, and Screaming Frog for SEO, performance analysis, and lead generation.
• Built drip campaigns across social, email, and paid channels, and produced collateral for guerrilla marketing, events, and trade shows.

October 2019–August 2021

Digital Marketing & Communications Director

1546 on Main · Dunedin, FL

• Led multi-channel marketing for Dunedin Animal Medical Center, Community Animal Hospitals, and Solar22, including launching Solar22 from concept through execution.
• Managed and optimized Google Ads and Facebook PPC campaigns for lead generation and ROI.
• Developed content marketing across blogs, email, and social to grow engagement and brand visibility.
• Automated lead nurturing by integrating drip campaigns with ActiveCampaign CRM.
• Supported recruitment, interviewing, and contract negotiation for team expansion.

January 2014–October 2019

Digital Marketing Manager

Bay to Gulf Holdings, LLC · Tampa, FL

• Directed digital marketing for an international seller of Tampa Bay investment real estate that had little online presence when I joined.
• Reached top local search rankings within six months through organic SEO and paid search.
• Managed web servers, blog networks, and company websites including BTGH.com, PalmIslandRealty.com, and AchieveTitleServices.com.
• Combined SEO with Facebook and Google Ads, produced digital and print collateral, and ran AWeber email newsletters.
• Produced Google Analytics reporting to guide decisions and keep messaging consistent across channels.

September 2016–October 2017

Digital Business Development

Avalanche Corporation / Monster Transmission · Brooksville, FL

• Managed web servers and website development, maintenance, and optimization for MonsterTransmission.com, an international performance auto-parts retailer.
• Built SEO programs with SEMrush to improve visibility and organic traffic.
• Configured WordPress and 3dCart, set up Pipedrive CRM, and trained the team on the new systems.
• Produced content, graphics, Google Analytics reporting, Mailchimp newsletters, and Facebook Ad campaigns.